Alter Ego Italy is a complete line of professional hair care products, they are all for professional use.

Alter Ego Italy is characterized by high quality products, innovative technology and trendy images, which make it the exclusive and reliable partner for hairstylists who want to be free to create a multitude of personalized styles and colours for their clients.

Alter Ego Italy: its "made in Italy" technology gives extra added value to its already high professional standard.

Alter Ego Italy's Canadian Division, Alter Ego Canada, has been established in Montreal in 2005.

Alter Ego Italy's high standard for quality and excellence have since been brought to Canadian hair professionals to help attain the same European flair for style.
With hundreds hair salons and distributors, Alter Ego Italy's professional products are now finally available to the canadian public.